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China’s Image in Serbia: A Divided Public Behind a Strategic Partnership

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Jul

China’s Image in Serbia: A Divided Public Behind a Strategic Partnership PAID CONTENT

Published on July 7, 2026

From the outside, Serbia appears to be moving closer to China. President Aleksandar Vučić’s recent visit to Beijing, his third in less than three years, reinforced the impression of a deepening strategic partnership. China’s growing economic footprint, political visibility, and public diplomacy efforts all suggest a country expanding its influence in the Western Balkans. Yet public opinion tells a more nuanced story. A new nationwide survey of over 1,700 respondents - originally collected by...